Jemima Moore

March 14, 2022

5 Ways Credfin’s Metrics Help You Understand Your Customer

Digital lenders stand out from the crowd when they are actively invested in a customer and their journey. Credfin provides many metrics to do just that: help lenders understand their customer on a deep level. Our metrics, unique to Credfin, not only assist lenders in making good decisions around customers, but also make a customer’s experience personalised and seamless. Here are just 5 ways our application metrics help you understand your customer on a deep level.

1. Income and Employment Indicators

Metrics: AM2100, AM2038

These income metrics indicate whether a client is still employed. This is performed through our AM2100 metric which allows us to see an absence in a latest wage deposit. However, there are allowances that mitigate an absent wage deposit, such as sick leave, annual leave commencement, etc. Therefore, there is a requirement for tolerance of one missed wage deposit (our AM2038 metric). 

2. Confirmed and Inferred Gambling 

Metrics: AM2005, AM2015

Our confirmed gambling metric, AM2005, categorises the transactions that have taken place at confirmed gambling establishments (casinos etc). The inferred gambling metric, AM2015, uses smart transaction logic to determine other potential avenues of gambling. We identify cash withdrawals which match a predescribed pattern of withdrawals to be identified as funds which are being used for gambling.

3. Loan Repayments Indicators

Metrics: AM2116, AM2119, AM2122, AM2022, AM2055, AM2056

With the metrics AM2116, AM2119 and AM2122, a vendor can account for actual loan expenditure based on sighted loan repayments. Alternatively, through our metrics AM2022, AM2055 and AM2056, a vendor can infer estimated loan repayments, calculating a weekly loan repayment based on the loan deposit amount, which gives an estimate on the repayment amount for a new loan deposit. 

4. Loan and Credit Card Repayment Analysis 

Metrics: AM2053, AM2130

Our metrics AM2053 and AM2130 use smart logic to determine missed scheduled repayments on all of the client’s accounts and therefore are able to provide an accurate insight into the client’s financial commitments and payment history. 

5. Determining Financial Stress

Metrics: AM2082, AM2083, AM2085, AM2089, AM2049, AM2066, AM2069, AM2052, AM2007, AM2134, AM2063, AM2064, AM2091, AM2092

Our risk metrics (AM2082, AM2083, AM2085, AM2089, AM2049, AM2066, AM2069, AM2052, AM2007, AM2134, AM2063, AM2064, AM2091, AM2092) can determine whether a client is under financial stress. To do so, the vendor can set tolerance ranges based on statistical information, such as decrease in income, increases in dishonour rates, withdrawing high percentage of funds on the same day as the income, etc. Our extensive risk metrics help vendors understand their client’s financial situation on a deeper level. 

Sign up for Credfin today to gain a deeper understanding of your customer.


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